Video marketing may not be as widespread as social media or email marketing, but it’s growing in popularity and profitability. As social media platforms place a higher and higher value on video content, companies across industries need to invest in video marketing output. Whether it’s YouTube videos on a company channel, a native LinkedIn video, or bite-sized clips on Twitter, Instagram, Facebook, or TikTok, if your company is putting out videos, it needs to do it right.
With that in mind, our editors have compiled a list of the best video marketing courses available on online learning platforms like LinkedIn Learning, Udemy, and Skillshare. These online training courses can be taken by anyone on your team looking to expand, fine-tune, or kickstart their video marketing skills and know-how. Click on the GO TO TRAINING link to learn more about each course and register.
OUR TAKE: If you’re looking for an overview of the online video market and how you can find your footing in it, this course is for you. The course can be completed in just a couple of hours and is best suited for beginners who need some help breaking into the world of video marketing.
Description: Creating video content is valuable, but it’s also an investment, which means companies want to make sure they get it. That’s what this course from Roberto Blake—a public speaker, marketing strategist, and video expert—is designed to help with. Students who take this two-hour course will learn about the processes behind every video content strategy, including planning, production, post, delivery, and search optimization. Blake also covers the current landscape of online video, best practices for video production, identifying the kinds of content that work best on specific platforms, and more.
OUR TAKE: This hour-long course has been taken by over 5,000 students and sets out to help marketers of various skill levels learn how to utilize video content in their marketing strategies.
Provider: Skillshare
Description: In this introduction to video marketing, instructor Renee Teeley will walk marketers, entrepreneurs, and freelancers through the process of planning, creating, producing, and launching compelling videos for their target audience. The 60-minute course is broken into 15 sections that include tips, recommendations, and examples to help students define their audience, choose a production style, animate their videos as needed, write a video script, customize their messaging for different platforms, and measure the performance of the finished product.
OUR TAKE: This step-by-step training course is geared toward anyone looking to improve or kickstart their video marketing abilities and shows students how to create engaging video marketing campaigns that reach the right audience, boost leads, and improve profits.
Provider: Udemy
Description: In this 90-minute training course, students will learn to increase brand awareness, improve social media engagement, improve search engine ranking, build trust with an audience, and generate ROI with engaging video marketing campaigns and advertisements. The course is best suited for anyone looking to create professional videos and video marketing campaigns across platforms. Over 35,000 students have taken this course, and it was updated in June 2021 by the team at OMG – Mastermind, who created the course.
OUR TAKE: With 14 hours of on-demand video and a wealth of downloadable resources, this thorough and up-to-date training course can equip you with all the tips and best practices you need to become a confident video content creator and marketer.
Provider: Udemy
Description: This in-depth course was developed to help video marketing beginners develop their skills and turn them into video marketing and production experts. Students will learn the ins and outs of video creation, video editing, video SEO, YouTube marketing, YouTube SEO, Facebook videos ads, Adobe Premiere Pro, and much more. With 9 sections consisting of 87 total lectures and nearly 40 downloadable resources, this course gives students plenty of tools and opportunities to build and flex their video marketing skillsets.
OUR TAKE: Geared toward marketing professionals across departments, this course has no prerequisites and equips learners with the insights and best practices needed to increase brand awareness, create new opportunities, and drive income to their business.
Provider: Udemy
Description: Students who complete this 90-minute course can expect to learn about video marketing campaigns, where videos fall into the sales funnel, what social media platforms are best suited for video content, how to measure the success of their video marketing efforts, and build a lasting video marketing strategy. The course includes over 20 downloadable resources to reinforce the video lectures alongside a template planner that will guide learners through the steps of building a compelling video strategy.
OUR TAKE: This course is developed for busy marketing professionals who want a dense but expedited introduction into the world of video content. The course covers all of the basics—planning, designing, creating, publishing optimizing—of video marketing and, true to its name, can be easily completed in a weekend.
Provider: Udemy
Description: With 6.5 hours of video lectures, students who enroll in this course will learn how to create engaging video content, produce bite-sized ads, optimize videos for better visibility, develop a marketing strategy, target the right audiences, and stand out in an increasingly competitive market. Other topics covered include an analysis of the types of video marketing, a definition for video coherence, tips for video editing, video retargeting best practices, CTAs, and more.
OUR TAKE: While geared toward marketers looking to start a video marketing agency, this course has plenty of insights and tips to help you get the most value out of YouTube. The course is taught by Robert Scot—who has hundreds of positive reviews on Udemy—and will show you how to create videos that YouTube will pay attention to.
Provider: Udemy
Description: This 3.5-hour course might be designed for aspiring video marketing agencies, but its lessons apply to anyone looking to get comfortable creating marketing content for the YouTube audience. Students can expect to learn about the relationship between Google and YouTube, how keywords affect optimization, how to format a video, choose the best keywords for titles and scripts, move viewers from a video to a web page, and more.
Courtesy – Solution Review